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Imagining Consumers: Design and Innovation from Wedgwood to Corning
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Imagining Consumers: Design and Innovation from Wedgwood to Corning Paperback - 2020

by Regina Lee Blaszczyk


From the publisher

Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.

Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

--Nic Maffei "Ethics, Place and Environment"

Details

  • Title Imagining Consumers: Design and Innovation from Wedgwood to Corning
  • Author Regina Lee Blaszczyk
  • Binding Paperback
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher Johns Hopkins University Press
  • Date 2020-03-01
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9781421437248 / 1421437244
  • Weight 1.33 lbs (0.60 kg)
  • Dimensions 9 x 6 x 0.92 in (22.86 x 15.24 x 2.34 cm)
  • Themes
    • Chronological Period: 20th Century
  • Dewey Decimal Code 338.476

About the author

Regina Lee Blaszczyk, Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Phildelphia.

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Imagining Consumers: Design and Innovation from Wedgwood to Corning

Imagining Consumers: Design and Innovation from Wedgwood to Corning

by Regina Lee Blaszczyk

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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and...
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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

by Blaszczyk, Regina Lee

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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and...
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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

by Blaszczyk, Regina Lee

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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

by Blaszczyk, Regina Lee Lee

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