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International Public Relations: Negotiating Culture, Identity, and Power
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International Public Relations: Negotiating Culture, Identity, and Power Paperback - 2007

by Patricia A. Curtin; T. Kenn Gaither


From the publisher

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

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  • Title International Public Relations: Negotiating Culture, Identity, and Power
  • Author Patricia A. Curtin; T. Kenn Gaither
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc, USA
  • Date 2007-01-18
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Maps, Table of Contents
  • ISBN 9781412914154 / 1412914159
  • Weight 0.94 lbs (0.43 kg)
  • Dimensions 9.78 x 5.12 x 0.67 in (24.84 x 13.00 x 1.70 cm)
  • Library of Congress subjects Culture and globalization, Intercultural communication
  • Library of Congress Catalog Number 2006025768
  • Dewey Decimal Code 659.2
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International Public Relations: Negotiating Culture, Identity, and Power

International Public Relations: Negotiating Culture, Identity, and Power

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International Public Relations: Negotiating Culture, Identity, and Power

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by Patricia A. Curtin; T. Kenn Gaither

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International Public Relations : Negotiating Culture, Identity, and Power
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International Public Relations : Negotiating Culture, Identity, and Power

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International Public Relations : Negotiating Culture, Identity, and Power
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