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Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture Hardcover - 2008
by Beau Fraser; David Bernstein; Bill Schwab
Written by advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding to leadership to hiring, no sacred cow is left standing.
Details
- Title Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture
- Author Beau Fraser; David Bernstein; Bill Schwab
- Binding Hardcover
- Edition First Edition
- Pages 224
- Volumes 1
- Language ENG
- Publisher Hachette Books, Scranton, Pennsylvania, U.S.A.
- Date 2008-03-11
- Illustrated Yes
- ISBN 9781401303310 / 1401303315
- Weight 0.78 lbs (0.35 kg)
- Dimensions 8.53 x 5.75 x 0.75 in (21.67 x 14.61 x 1.91 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Corporate culture, Management
- Library of Congress Catalog Number 2007012217
- Dewey Decimal Code 658
Media reviews
Citations
- Publishers Weekly, 12/10/2007, Page 45
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Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture
by Fraser, Beau
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by Fraser, Beau, Schwab, Bill, Bernstein, David
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Death to All Sacred Cows : How Successful Businesses Put the Old Rules Out to Pasture
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by David Bernstein; Beau Fraser; Bill Schwab
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by David Bernstein, Beau Fraser, Bill Schwab
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Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture
by Fraser, Beau
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