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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Paperback - 2017 - 10th Edition
by J. Craig Andrews; Terence A. Shimp
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- Title Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
- Author J. Craig Andrews; Terence A. Shimp
- Binding Paperback
- Edition number 10th
- Edition 10
- Pages 635
- Volumes 1
- Language ENG
- Publisher Cengage Learning
- Date 2017-08-07
- ISBN 9781337282659 / 1337282650
- Weight 2.95 lbs (1.34 kg)
- Dimensions 10.7 x 8.5 x 1 in (27.18 x 21.59 x 2.54 cm)
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS WITH MINDTAP, 10TH ED.
by J. Craig Andrews,Terence A. Shimp
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
by Andrews, J. Craig; Shimp, Terence A.
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
by Andrews, J. Craig; Shimp, Terence A.
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
by Andrews, J. Craig; Shimp, Terence A.
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- 10
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
by Andrews, J. Craig; Shimp, Terence A
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Intl. Ed.
Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition
by J. Craig Andrews,Terence A. Shimp
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- Paperback
- Note
- International Edition
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- Paperback
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Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
by Andrews, J. Craig
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Intl. Ed.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (10th Asia Global Edition)
by J. Craig; Shimp, Terence A. Andrews
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Brand New, International Global Edition Book. Soft Cover, Paper Back and written in English. May not include Access Code or CD. Different ISBN and Cover Image with US Edition. Contents and Chapters Mostly similar With US Regular Edition. Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. High premium printing quality instead of low cost Indian Edition. No PO BOX, APO address, Fast Ship with Tracking number.
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
by Andrews, J. Craig; Shimp, Terence A
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- Paperback
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- 9781337282659 / 1337282650
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Cengage Learning, 2017-08-07. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
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Advertising, Promotion & other aspects of Integrated Marketing Communications by Andrews & Shimp
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ISBN 978133728265910th edition
Publisher: Cengage 2018
635 pages
Soft cover
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global… Read More
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