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Advertising and Integrated Brand Promotion Paperback - 2018 - 8th Edition
by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.
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- Title Advertising and Integrated Brand Promotion
- Author O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.
- Binding Paperback
- Edition number 8th
- Edition 8
- Pages 425
- Language ENG
- Publisher South-Western College Pub
- Date 2018
- ISBN 9781337110211
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Advertising and Integrated Brand Promotion
by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.
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Advertising and Integrated Brand Promotion
by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.
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Cengage Learning. 8. Acceptable. Acceptable. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
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Advertising and Integrated Brand Promotion
by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.
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Cengage Learning. 8. Acceptable. Acceptable. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
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Advertising and Integrated Brand Promotion
by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.
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Cengage Learning. 8. Very Good. Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
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Advertising and Integrated Brand Promotion
by Close Scheinbaum, Angeline
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Advertising and Integrated Brand Promotion O'Guinn and Scheinbaum
by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J
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Cengage Learning, 2018-01-01. Paperback. Good. 11x8x0. This listing is for Advertising and Integrated Brand Promotion by O'Guinn, Thomas this edition is basically identical to the ISBN 0357721403 Please be sure to buy the earlier and much cheaper edition for your class. You can easily avoid wasting money on the 8We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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Advertising and Integrated Brand Promotion
by Semenik, Richard J.,Close Scheinbaum, Angeline,Allen, Chris,O'Guinn, Thomas
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Cengage Learning, 2018-01-01. Paperback. Acceptable. 0.9843 in x 10.7087 in x 7.7165 in. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books.
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Advertising and Integrated Brand Promotion
by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J
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ADVERTISING AND INTEGRATED BRAND PROMOTION
by O'Guinn/Allen/Close-Scheinbaum/Semenik
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- 9781337110211 / 1337110213
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New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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Advertising and Integrated Brand Promotion by O'Guinn, Thomas
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ISBN: 9781337110211Cengage Learning, 01 January 2018
Paperback, 448 pages
Readers place themselves in the midst of the fast-paced world of advertising with O'Guinn/Allen/Semenik/Close Scheinbaum's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. Readers see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and graphic examples from today's most contemporary ads and exhibits. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book's focus on real advertising practice is reflected in content that follows the same process as an advertising agency. Important Notice: Media content referenced within the… Read More
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