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Advertising and Integrated Brand Promotion
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Advertising and Integrated Brand Promotion Paperback - 2018 - 8th Edition

by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.


From the publisher

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Details

  • Title Advertising and Integrated Brand Promotion
  • Author O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.
  • Binding Paperback
  • Edition number 8th
  • Edition 8
  • Pages 425
  • Language ENG
  • Publisher South-Western College Pub
  • Date 2018
  • ISBN 9781337110211
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Advertising and Integrated Brand Promotion
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Advertising and Integrated Brand Promotion

by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.

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Advertising and Integrated Brand Promotion
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Advertising and Integrated Brand Promotion

by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.

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Advertising and Integrated Brand Promotion
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Advertising and Integrated Brand Promotion

by O'Guinn, Thomas; Allen, Chris; Close Scheinbaum, Angeline; Semenik, Richard J.

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Advertising and Integrated Brand Promotion
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Advertising and Integrated Brand Promotion

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Advertising and Integrated Brand Promotion

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Cengage Learning, 2018-01-01. Paperback. Good. 11x8x0. This listing is for Advertising and Integrated Brand Promotion by O'Guinn, Thomas this edition is basically identical to the ISBN 0357721403 Please be sure to buy the earlier and much cheaper edition for your class. You can easily avoid wasting money on the 8We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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Advertising and Integrated Brand Promotion
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Advertising and Integrated Brand Promotion

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ADVERTISING AND INTEGRATED BRAND PROMOTION
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ADVERTISING AND INTEGRATED BRAND PROMOTION

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Advertising and Integrated Brand Promotion by O'Guinn, Thomas

Advertising and Integrated Brand Promotion by O'Guinn, Thomas

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Description:
ISBN: 9781337110211
Cengage Learning, 01 January 2018
Paperback, 448 pages
Readers place themselves in the midst of the fast-paced world of advertising with O'Guinn/Allen/Semenik/Close Scheinbaum's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. Readers see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and graphic examples from today's most contemporary ads and exhibits. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book's focus on real advertising practice is reflected in content that follows the same process as an advertising agency. Important Notice: Media content referenced within the… Read More
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£20.14
£25.44 shipping to USA