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Consumer Behavior
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Consumer Behavior Paperback - 2017 - 7th Edition

by Wayne D. Hoyer; Deborah J. Macinnis; Rik Pieters


From the publisher

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today�s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

Details

  • Title Consumer Behavior
  • Author Wayne D. Hoyer; Deborah J. Macinnis; Rik Pieters
  • Binding Paperback
  • Edition number 7th
  • Edition 7
  • Pages 560
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Date 2017-01
  • Illustrated Yes
  • ISBN 9781305507272 / 1305507274
  • Weight 2.45 lbs (1.11 kg)
  • Dimensions 10.8 x 8.4 x 0.9 in (27.43 x 21.34 x 2.29 cm)
  • Library of Congress subjects Consumer behavior, Verbraucherverhalten
  • Library of Congress Catalog Number 2016948643
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