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Marketing
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Marketing Hardcover - 2015 - 4th Edition

by Burrow, James L.; Fowler, Aubrey R.


From the publisher

MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

Details

  • Title Marketing
  • Author Burrow, James L.; Fowler, Aubrey R.
  • Binding Hardcover
  • Edition number 4th
  • Edition 4
  • Pages 736
  • Language ENG
  • Publisher South-Western Educational Pub
  • Date 2015-03
  • ISBN 9781133962489
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Marketing
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Marketing

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