Leading Growth: The Proven Formula for Consistently Increasing Revenue Hardcover - 2022

From the rear cover

Leading sales teams is no easy task. Increasingly ambitious revenue growth expectations coincide with the rise of an increasingly complex, sophisticated, and challenging marketplace, where disruptive change and uncertainty have become the new normal and selling has become that much more difficult.

In Leading Growth: The Proven Formula for Consistently Increasing Revenue, celebrated sales leader and bestselling author Anthony Iannarino delivers an exciting and actionable guide to driving revenue growth in your sales team. You'll become acquainted with the fundamentals of organizational leadership--like vision, transformation, communication, decision-making, and strategy--and define new frameworks for growth that combine your people, planning, and pipeline into a holistic and comprehensive recipe for success.

Leading Growth introduces two key formulas for growth that incorporate both revenue and leadership and explains how the latter drives increases in the former.

The author discusses strategies that will help your team create and win new opportunities for revenue growth as well as techniques for handling situations where you're required to deal with a buyer's "task force"--or team--of decision-makers who seem more interested in preventing change than delivering results. You'll also discover methods for shortening sales cycles that previously seemed destined to become inexorably longer.

A must-read roadmap for salespeople and sales leaders at every organizational level and in any industry, Leading Growth demands the attention of consultants, coaches, and other professionals who work with or serve revenue- and growth-oriented firms as they seek to thrive and expand.

From the jacket flap

Leading sales teams is no easy task. Increasingly ambitious revenue growth expectations coincide with the rise of an increasingly complex, sophisticated, and challenging marketplace, where disruptive change and uncertainty have become the new normal and selling has become that much more difficult.

In Leading Growth: The Proven Formula for Consistently Increasing Revenue, celebrated sales leader and bestselling author Anthony Iannarino delivers an exciting and actionable guide to driving revenue growth in your sales team. You'll become acquainted with the fundamentals of organizational leadership--like vision, transformation, communication, decision-making, and strategy--and define new frameworks for growth that combine your people, planning, and pipeline into a holistic and comprehensive recipe for success.

Leading Growth introduces two key formulas for growth that incorporate both revenue and leadership and explains how the latter drives increases in the former.

The author discusses strategies that will help your team create and win new opportunities for revenue growth as well as techniques for handling situations where you're required to deal with a buyer's "task force"--or team--of decision-makers who seem more interested in preventing change than delivering results. You'll also discover methods for shortening sales cycles that previously seemed destined to become inexorably longer.

A must-read roadmap for salespeople and sales leaders at every organizational level and in any industry, Leading Growth demands the attention of consultants, coaches, and other professionals who work with or serve revenue- and growth-oriented firms as they seek to thrive and expand.