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Music, Branding and Consumer Culture in Church: Hillsong in Focus Paperback - 2021
by Tom Wagner
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- Title Music, Branding and Consumer Culture in Church: Hillsong in Focus
- Author Tom Wagner
- Binding Paperback
- Pages 190
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2021-06-30
- ISBN 9781032087726 / 1032087722
- Weight 0.8 lbs (0.36 kg)
- Dimensions 9.1 x 6.1 x 0.6 in (23.11 x 15.49 x 1.52 cm)
-
Themes
- Religious Orientation: Christian
- Dewey Decimal Code 781.719
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Music, Branding and Consumer Culture in Church (Routledge Studies in Religion)
by Wagner, Tom
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Music, Branding and Consumer Culture in Church (Routledge Studies in Religion)
by Wagner, Tom
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- Used:Good
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- Paperback
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- 9781032087726 / 1032087722
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Music, Branding and Consumer Culture in Church: Hillsong in Focus
by Tom Wagner
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Paperback / softback. New. Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and…
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Music, Branding and Consumer Culture in Church: Hillsong in Focus
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Music, Branding and Consumer Culture in Church: Hillsong in Focus
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Music, Branding and Consumer Culture in Church: Hillsong in Focus
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Music, Branding and Consumer Culture in Church (Routledge Studies in Religion)
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