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Message Effects Research: Principles of Design and Analysis
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Message Effects Research: Principles of Design and Analysis Hardcover - 1992 - 1st Edition

by Sally Jackson


From the publisher

Messages such as ads, speeches, news stories, school curricula, or even remarks made in a conversation, have distinct properties or effects. The study of these effects and their reporting as generalized claims is a primary task of communication research. In this fascinating and controversial new work, Sally Jackson critiques the methodology behind such claims and lays the groundwork for a methodological alternative. Central to this is the notion that methodology must be tailored to the special characteristics of a field's objects of study. To shape the methodology, she argues, it is necessary to examine the kinds of claims the researcher wishes to make and the threats to validity that affect such claims.

Details

  • Title Message Effects Research: Principles of Design and Analysis
  • Author Sally Jackson
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 184
  • Volumes 1
  • Language ENG
  • Publisher Guilford Publications, New York, NY
  • Date 1992-05
  • Illustrated Yes
  • ISBN 9780898623161 / 0898623162
  • Weight 0.97 lbs (0.44 kg)
  • Dimensions 9.22 x 6.34 x 0.73 in (23.42 x 16.10 x 1.85 cm)
  • Library of Congress subjects Communication - Philosophy, Communication - Research - Methodology
  • Library of Congress Catalog Number 92011714
  • Dewey Decimal Code 302.207
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Message Effects Research: Principles of Design and Analysis
Stock Photo: Cover May Be Different

Message Effects Research: Principles of Design and Analysis

by Jackson, Sally

  • Used
  • good
  • Hardcover
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First Edition
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Hardcover
ISBN 10 / ISBN 13
9780898623161 / 0898623162
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Description:
New York: The Guilford Press, 1992. First Edition . Hardcover. Good/No Dust Jacket. An ex-library copy in blue hard covers, with the usual ex-libris markings. The binding is sound, the text is clean/unmarked, and there is little cover wear. No dust jacket.
Item Price
£20.16
£3.23 shipping to USA
Message Effects Research: Principles of Design and Analysis
Stock Photo: Cover May Be Different

Message Effects Research: Principles of Design and Analysis

by Sally Jackson

  • Used
  • Hardcover
Condition
Used: Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780898623161 / 0898623162
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£33.93
FREE shipping to USA

Show Details

Description:
The Guilford Press, 1992-05-15. Hardcover. Used: Good.
Item Price
£33.93
FREE shipping to USA