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Sales Letters That Sell
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Sales Letters That Sell Paperback - 1997

by Brill, Laura


From the publisher

A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking. This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable -- and receptive -- to their message.

In clear, concise language, Brill teaches salespeople how to:

- "speak" their prospect's language

- use the opening to capture attention

- keep sentences and paragraphs short and punchy

- motivate the prospect to act -- now!

- quickly mention the benefits that interest the prospect

- avoid language that's fancy-sounding, stilted, legalistic, or parental.

The book also provides 50 sales letter "makeovers" -- a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!

Details

  • Title Sales Letters That Sell
  • Author Brill, Laura
  • Binding Paperback
  • Edition Reprint
  • Publisher AMACOM, United Kingdom
  • Date 1997-06
  • ISBN 9780814479452
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Sales Letters That Sell

Sales Letters That Sell

by Laura Brill

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Paperback
ISBN 10 / ISBN 13
9780814479452 / 0814479456
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AMACOM, 1997. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Sales Letters That Sell
Stock Photo: Cover May Be Different

Sales Letters That Sell

by Laura Brill

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780814479452 / 0814479456
Quantity Available
1
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HOUSTON, Texas, United States
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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AMACOM, 1997-06-16. Paperback. Good.
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Sales Letters That Sell
Stock Photo: Cover May Be Different

Sales Letters That Sell

by Brill, Laura

  • Used
  • Fine
  • Paperback
  • first
Condition
Used - Fine
Edition
1st Printing
Binding
Paperback
ISBN 10 / ISBN 13
9780814479452 / 0814479456
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Amacom / American Management Association, 1997. 198 pages.. 1st Printing. Soft Cover. Fine. 8vo - over 7¾" - 9¾" tall.
Item Price
£13.33
£3.63 shipping to USA
Sales Letters That Sell
Stock Photo: Cover May Be Different

Sales Letters That Sell

by Laura Brill

  • Used
  • Paperback
Condition
Used:Good
Binding
Paperback
ISBN 10 / ISBN 13
9780814479452 / 0814479456
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£33.14
FREE shipping to USA

Show Details

Description:
AMACOM, 1997-06-16. Paperback. Used:Good.
Item Price
£33.14
FREE shipping to USA