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According to Kotler: The World's Foremost Authority on Marketing Answers Your
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions Paperback - 2005 - 1st Edition

by Philip Kotler


From the publisher

"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary theories of one of the profession's most revered experts, with Kotler providing insightful, thought-provoking answers to questions such as: * What skills do marketing managers need to be successful? * What metrics can companies use to judge marketing performance? * What marketing strategies make sense during a recession? * How is the role of marketing changing today in the light of globalization and new technology? * What will the marketing department of the future look like? According to Kotler is a fascinating, landmark book that you'll refer to again and again, It will forever change the way you think about marketing."

Details

  • Title According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
  • Author Philip Kotler
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 168
  • Volumes 1
  • Language ENG
  • Publisher Amacom, Saranac Lake, New York, U.S.A.
  • Date 2005-05-06
  • Features Index, Table of Contents
  • ISBN 9780814472958 / 0814472958
  • Weight 0.68 lbs (0.31 kg)
  • Dimensions 9.04 x 6.12 x 0.58 in (22.96 x 15.54 x 1.47 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2005001422
  • Dewey Decimal Code 658.8

About the author

Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. The S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, he is the author of many influential books, including Marketing Management and Kotler on Marketing. He lives in Evanston, Illinois.

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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
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According To Kotler: The World's Foremost Authority On Marketing AnswersYour Questions
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According To Kotler: The World's Foremost Authority On Marketing AnswersYour Questions

by Philip Kotler

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Paperback / softback. New. According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
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£17.78
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

by Kotler, Philip

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ISBN 10 / ISBN 13
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According to Kotler
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According to Kotler

by Kotler, Philip

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Paperback
ISBN 10 / ISBN 13
9780814472958 / 0814472958
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