Maximum Influence: The 12 Universal Laws of Power Persuasion Paperback - 2013

From the rear cover

Salespeople, consultants, managers, executives, entrepreneurs--everyone depends on influence to achieve success and prosperity. And everyone can develop their skills with Maximum Influence, the most authoritative and effective arsenal of persuasion tactics ever assembled. Updated with the latest findings from behavioral science, new case studies, and cutting-edge techniques, the book uncovers secrets of the master influencers, including the Law of Dissonance, the Law of Contrast, the Law of Expectations--and nine other proven principles that consciously and unconsciously propel people to act. It's the ultimate guide to getting what you want, anytime you want it. Advance Praise for Maximum Influence "This is a truly remarkable book! Unbelievably comprehensive with fresh new angles and immensely practical examples. Want increased influence at work, home, wherever? Read and apply." -- Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People "This is a great book! It shows you how to immediately influence and persuade other people in every area of your life!" -- Brian Tracy, author of The Power of Self-Confidence and Focal Point "This book magnifies your inherent ability to persuade." -- Mark Victor Hansen, coauthor of Chicken Soup for the Soul and The One Minute Millionaire "A very different way of looking at business and influence. No matter if you're an underdog or the big dog, you'll find unique ways of increasing market share and profits. Packed with insights from successful businesses from all over the world."-- Donald Hendon, coauthor of Guerrilla Deal-Making and 365 Powerful Ways to Influence Kurt W. Mortensen is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma. Visit him at: www.kurtmortensen.com.