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Market Segmentation: Conceptual and Methodological Foundations
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Market Segmentation: Conceptual and Methodological Foundations Hardcover - 1999

by Michel Wedel; Wagner A. Kamakura


Details

  • Title Market Segmentation: Conceptual and Methodological Foundations
  • Author Michel Wedel; Wagner A. Kamakura
  • Binding Hardcover
  • Edition 2ND
  • Pages 382
  • Volumes 1
  • Language ENG
  • Publisher Springer
  • Date 1999-12-31
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780792386353 / 0792386353
  • Weight 1.76 lbs (0.80 kg)
  • Dimensions 9.54 x 6.38 x 1.08 in (24.23 x 16.21 x 2.74 cm)
  • Library of Congress subjects Market segmentation, Market segmentation - Statistical methods
  • Library of Congress Catalog Number 99049246
  • Dewey Decimal Code 658.802

Media reviews

Citations

  • Reference and Research Bk News, 11/01/2000, Page 83

About the author

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.
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