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Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach Paperback - 2011

by Larry D. Kelly; Donald W. Jugenheimer; Kim Bartel Sheehan


From the publisher

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Details

  • Title Advertising Media Planning: A Brand Management Approach
  • Author Larry D. Kelly; Donald W. Jugenheimer; Kim Bartel Sheehan
  • Binding Paperback
  • Edition [ Edition: Third
  • Pages 291
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2011-12
  • Illustrated Yes
  • ISBN 9780765626363 / 0765626365
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 8.9 x 6 x 0.6 in (22.61 x 15.24 x 1.52 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Dewey Decimal Code 659.111
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Advertising Media Planning: A Brand Management Approach

Advertising Media Planning: A Brand Management Approach

by Kelly, Larry D.; Jugenheimer, Donald W.; Bartel Sheehan, Kim

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9780765626363 / 0765626365
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Routledge, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Advertising Media Planning: A Brand Management Approach
Stock Photo: Cover May Be Different

Advertising Media Planning: A Brand Management Approach

by Kelly, Larry D.; Jugenheimer, Donald W.; Bartel Sheehan, Kim

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780765626363 / 0765626365
Quantity Available
3
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Boca Raton, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Routledge, 2011-12-17. Paperback. Good. This listing is for (Advertising Media Planning: A Brand Management Approach). This edition is very similar to ISBN 0765640902 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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Advertising Media Planning by Kelley
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Advertising Media Planning by Kelley

by Larry D Kelley

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ISBN 10 / ISBN 13
9780765626363 / 0765626365
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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