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Fundamentals of Advertising
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Fundamentals of Advertising Paperback - 1999 - 2nd Edition

by John Wilmshurst; Adrian MacKay


From the publisher

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

First line

As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way.

Details

  • Title Fundamentals of Advertising
  • Author John Wilmshurst; Adrian MacKay
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 1999-09-01
  • Features Index, Table of Contents
  • ISBN 9780750615624 / 0750615621
  • Weight 1.38 lbs (0.63 kg)
  • Dimensions 9.2 x 6.16 x 0.9 in (23.37 x 15.65 x 2.29 cm)
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 99037884
  • Dewey Decimal Code 659.1

Media reviews

Citations

  • Reference and Research Bk News, 08/01/2000, Page 99
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Fundamentals of Advertising

Fundamentals of Advertising

by Wilmshurst, John

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Fundamentals of Advertising
Stock Photo: Cover May Be Different

Fundamentals of Advertising

by Wilmshurst, J. and Mackay, A.

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ISBN 10 / ISBN 13
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Butterworth-Heinemann, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780750615624
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The Fundamentals of Advertising
Stock Photo: Cover May Be Different

The Fundamentals of Advertising

by Wilmshurst, J. and Mackay, A.

  • Used
  • Paperback
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Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750615624 / 0750615621
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Description:
Butterworth-Heinemann, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780750615624
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Fundamentals of Advertising
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Fundamentals of Advertising

by Wilmshurst, J. & Mackay, A.

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ISBN 10 / ISBN 13
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Butterworth-Heinemann, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780750615624
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Fundamentals of Advertising
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Fundamentals of Advertising

by Wilmshurst, John, Mackay, Adrian

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Fundamentals of Advertising
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Fundamentals of Advertising

by Wilmshurst, John, Mackay, Adrian

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Fundamentals of Advertising

Fundamentals of Advertising

by Wilmshurst, John; MacKay, Adrian

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Fundamentals of Advertising, Second Edition
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Fundamentals of Advertising, Second Edition

by John Wilmshurst MA; FCAM; FCIM; Adrian Mackay

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Fundamentals of Advertising
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Fundamentals of Advertising

by John Wilmshurst

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Paperback / softback. New. Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.
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Fundamentals of Advertising, Second Edition
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Fundamentals of Advertising, Second Edition

by Wilmshurst MA; FCAM; FCIM, John; Mackay, Adrian

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Paperback
ISBN 10 / ISBN 13
9780750615624 / 0750615621
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Taylor & Francis, 1999-09-27. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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