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Develop Your Marketing Skills (Creating Success)
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Develop Your Marketing Skills (Creating Success) Paperback - 2008

by Gosnay, Ruth; Richardson, Neil


From the publisher

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.

Details

  • Title Develop Your Marketing Skills (Creating Success)
  • Author Gosnay, Ruth; Richardson, Neil
  • Binding Paperback
  • Pages 176
  • Language ENG
  • Publisher Kogan Page
  • Date 2008
  • ISBN 9780749453954

About the author

Ruth Gosnay teaches at Leeds Business School in the UK. She has extensive experience working for household names in various marketing roles. Neil Richardson teaches at Leeds Business School in the UK. He has private sector experience in sales, marketing and customer service.
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Develop Your Marketing Skills
Stock Photo: Cover May Be Different

Develop Your Marketing Skills

by Gosnay, R., Richardson, N.

  • Used
  • Paperback
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Used
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Paperback
ISBN 10 / ISBN 13
9780749453954 / 0749453958
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Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749453954
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Develop Your Marketing Skills (Creating Success, 124)
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Develop Your Marketing Skills (Creating Success, 124)

by Gosnay, R.M.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749453954 / 0749453958
Quantity Available
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£2.50
£12.75 shipping to USA

Show Details

Description:
Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749453954
Item Price
£2.50
£12.75 shipping to USA
Develop Your Marketing Skills
Stock Photo: Cover May Be Different

Develop Your Marketing Skills

by Richardson, Neil, Gosnay, Ruth M

  • Used
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Used - Good
ISBN 10 / ISBN 13
9780749453954 / 0749453958
Quantity Available
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Kogan Page, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Develop Your Marketing Skills (Creating Success)
Stock Photo: Cover May Be Different

Develop Your Marketing Skills (Creating Success)

by Ruth Gosnay; Neil Richardson

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749453954 / 0749453958
Quantity Available
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Kogan Page, 2008-11-28. Paperback. Good.
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Develop Your Marketing Skills
Stock Photo: Cover May Be Different

Develop Your Marketing Skills

by Richardson, Neil, Gosnay, Ruth M

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780749453954 / 0749453958
Quantity Available
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Kogan Page, Limited. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
£11.39
FREE shipping to USA