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Brand Driven: The Route to Integrated Branding Through Great Leadership
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Brand Driven: The Route to Integrated Branding Through Great Leadership Hardcover - 2003

by F. Joseph Le Pla; Susan V. Davis; Lynn M. Parker


From the publisher

Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers' experience. This book offers a fresh approach to how leaders can create more customer value using the brand as their guide. F Joseph LePla, Suan V Davis and Lynn M Parker combine their experiences with leading organizations to show the various ways every organization can become brand driven. Each chapter provides focused discussion and tools that leaders can use to direct employees and other stakeholders to create and maintain unbreakable customer relationships. Leaders who read Brand Driven will walk away feeling more knowledgeable and focused on what they can immediately do to manage and increase brand value.

Details

  • Title Brand Driven: The Route to Integrated Branding Through Great Leadership
  • Author F. Joseph Le Pla; Susan V. Davis; Lynn M. Parker
  • Binding Hardcover
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, United Kingdom
  • Date 2003-02-25
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index
  • ISBN 9780749437978 / 0749437979
  • Weight 1.44 lbs (0.65 kg)
  • Dimensions 9.49 x 6.24 x 1.13 in (24.10 x 15.85 x 2.87 cm)
  • Library of Congress subjects Branding (Marketing), Leadership
  • Library of Congress Catalog Number 2003001624
  • Dewey Decimal Code 658.827

About the author

F Joseph LePla, has implemented integrated brands for high technology, healthcare, consumer-based and the Worldwide 2000 companies. He is co-founder of Parker LePla, a boutique integrated brand strategy firm. Susan V Davis is founder and principal of Leadership Designs. She guides leaders to re-align around fast growth, strategic shifts, mergers and acquisitions. She has worked with Microsoft, Avanade, QPass and other fast-growing high-tech companies. Lynn M Parker is co-founder of Parker LePla and co-author of Integrated Branding. She is one of the early practitioners of technology marketing, counselling many industry pioneers including Apple, Microsoft, Intel, Tektronix and Hewlett Packard.

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Brand Driven: The Route to Integrated Branding Through Great Leadership
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Brand Driven: The Route to Integrated Branding Through Great Leadership

by Davis, S. V. et al.

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Kogan Page, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749437978
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Brand Driven : The Route to Integrated Branding Through Great Leadership

Brand Driven : The Route to Integrated Branding Through Great Leadership

by F. Joseph Lepla; Susan V. Davis

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Brand Driven: The Route to Integrated Branding Through Great Leadership

Brand Driven: The Route to Integrated Branding Through Great Leadership

by Joseph Le Pla, F.; Davis, Susan V.; Parker, Lynn M.

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Brand Driven: The Route to Integrated Branding Through Great Leadership
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Brand Driven: The Route to Integrated Branding Through Great Leadership

by F. Joseph LePla; Lynn M. Parker; Susan V. Davis

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Brand Driven : The Route to Integrated Branding Through Great Leadership
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Brand Driven : The Route to Integrated Branding Through Great Leadership

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Brand Driven: The Route to Integrated Branding Through Great Leadership
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Brand Driven: The Route to Integrated Branding Through Great Leadership

by Lepla, F. Joseph; Parker, Lynn M.; Davis, Susan V.

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United Kingdom: Kogan Page Ltd, 2003. 334pp including glossary and index " moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every leven within the organization'. Cloth Hardback. As New/As New.
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Brand Driven: The Route to Integrated Branding Through Great Leadership
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Brand Driven: The Route to Integrated Branding Through Great Leadership

by Davis, Susan V.; Lepla, F. Joseph; Parker, Lynn M. [Editor]

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Brand Driven: The Route to Integrated Branding Through Great Leadership
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Brand Driven: The Route to Integrated Branding Through Great Leadership

by Davis, Susan V.; Lepla, F. Joseph; Parker, Lynn M. [Editor]

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Brand Driven: The Route to Integrated Branding Through Great Leadership

Brand Driven: The Route to Integrated Branding Through Great Leadership

by F. Joseph LePla

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Brand Driven: The Route to Integrated Branding Through Great Leadership
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Brand Driven: The Route to Integrated Branding Through Great Leadership

by Davis, Susan V.; Lepla, F. Joseph; Parker, Lynn M. [Editor]

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