Skip to content

Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall: The Geography of Shopping by the Author of Why We Buy Paperback - 2005

by Paco Underhill

A bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption--is an example of commercial and social culture. This book examines how the mall is used, what it means, why it works when it does, and why it sometimes doesn't.


From the publisher

The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

First line

WE'RE DRIVING toward the mall.

Details

  • Title Call of the Mall: The Geography of Shopping by the Author of Why We Buy
  • Author Paco Underhill
  • Binding Paperback
  • Edition Reprint
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Simon & Schuster, Riverside, New Jersey, U.S.A.
  • Date 2005-01-03
  • ISBN 9780743235921 / 0743235924
  • Weight 0.49 lbs (0.22 kg)
  • Dimensions 8.22 x 5.71 x 0.66 in (20.88 x 14.50 x 1.68 cm)
  • Library of Congress subjects Consumption (Economics) - United States, Shopping malls - United States
  • Dewey Decimal Code 306.309

Media reviews

Citations

  • Ingram Advance, 01/01/2005, Page 47

About the author

Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.
Back to Top

More Copies for Sale

Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

by Underhill, Paco

  • Used
Condition
UsedGood
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
1
Seller
RALEIGH, North Carolina, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£2.27
£3.22 shipping to USA

Show Details

Description:
UsedGood. Clean, great binding. Cover shows light wear from reading/handling. Dog-Eared Books is a small, women owned and operated business.
Item Price
£2.27
£3.22 shipping to USA
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

by Paco Underhill

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
1
Seller
Syracuse, New York, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£3.23
£4.84 shipping to USA

Show Details

Description:
Simon & Schuster, January 2005. Trade Paperback. Very Good/None. 0.71 x 8.27 x 5.51 Inches; 240 pages
Item Price
£3.23
£4.84 shipping to USA
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

by Underhill, Paco

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
1
Seller
Memphis, Tennessee, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£4.12
FREE shipping to USA

Show Details

Description:
Simon & Schuster, 2005-01-03. Paperback. Good. 88x9x135.
Item Price
£4.12
FREE shipping to USA
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

by Underhill, Paco

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
1
Seller
Frederick, Maryland, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£4.36
£3.22 shipping to USA

Show Details

Description:
Simon & Schuster. Used - Good. Good condition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Item Price
£4.36
£3.22 shipping to USA
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

by Paco Underhill

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£5.23
FREE shipping to USA

Show Details

Description:
Simon & Schuster, 2004-12-21. Paperback. Good.
Item Price
£5.23
FREE shipping to USA
Call of the Mall : The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall : The Geography of Shopping by the Author of Why We Buy

by Underhill, Paco

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
2
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£5.44
FREE shipping to USA

Show Details

Description:
Simon & Schuster, Limited. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
£5.44
FREE shipping to USA
Call of the Mall: The Geography of Shopping by the Author of Why We Buy

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

by Underhill, Paco

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
2
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£5.48
FREE shipping to USA

Show Details

Description:
Simon & Schuster, 2005. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£5.48
FREE shipping to USA
Call of the Mall: The Geography of Shopping by the Author of Why We Buy

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

by Underhill, Paco

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£5.48
FREE shipping to USA

Show Details

Description:
Simon & Schuster, 2005. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£5.48
FREE shipping to USA
Call of the Mall : The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall : The Geography of Shopping by the Author of Why We Buy

by Underhill, Paco

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£5.72
FREE shipping to USA

Show Details

Description:
Simon & Schuster, Limited. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
£5.72
FREE shipping to USA
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Stock Photo: Cover May Be Different

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

by Paco Underhill

  • Used
  • Paperback
Condition
Used:Good
Edition
Reprint
Binding
Paperback
ISBN 10 / ISBN 13
9780743235921 / 0743235924
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£10.07
FREE shipping to USA

Show Details

Description:
Simon & Schuster, 2004-12-21. Reprint. Paperback. Used:Good.
Item Price
£10.07
FREE shipping to USA