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Big Red Fez: Zooming, Evolution, and the Future of Your Company Paperback - 2002
by Seth Godin
From the author of the "New York Times" bestseller "Permission Marketing" comes a sharp, engaging book about building a better web site. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work.
Summary
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
First line
In Japan, there are thousands of pachinko parlors.
Details
- Title Big Red Fez: Zooming, Evolution, and the Future of Your Company
- Author Seth Godin
- Binding Paperback
- Edition Original
- Pages 112
- Volumes 1
- Language ENG
- Publisher Free Press, New York
- Date 2002-01-18
- ISBN 9780743227902 / 0743227905
- Weight 0.36 lbs (0.16 kg)
- Dimensions 8.46 x 5.54 x 0.3 in (21.49 x 14.07 x 0.76 cm)
- Library of Congress subjects Web sites - Design
- Library of Congress Catalog Number 2001054751
- Dewey Decimal Code 005.72
Media reviews
Business Week
Seth Godin is the ultimate entrepreneur for the Information Age.
Citations
- Booklist, 11/01/2002, Page 460
- Publishers Weekly, 12/03/2001, Page 0
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