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The New Brand Spirit: How Communicting Sustainability Buildds Brands, Reputations and Profits. by Christian Conrad and Marjorie Ellis Thomps Hardcover - 2013
by Christian Conrad; Marjorie Ellis Thompson
Details
- Title The New Brand Spirit: How Communicting Sustainability Buildds Brands, Reputations and Profits. by Christian Conrad and Marjorie Ellis Thomps
- Author Christian Conrad; Marjorie Ellis Thompson
- Binding Hardcover
- Edition New edition
- Pages 352
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2013
- Features Bibliography, Index
- ISBN 9780566092442 / 0566092441
- Weight 1.95 lbs (0.88 kg)
- Dimensions 9.7 x 7 x 1.1 in (24.64 x 17.78 x 2.79 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Social responsibility of business, Social marketing
- Library of Congress Catalog Number 2013020293
- Dewey Decimal Code 658.827
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits.
by Conrad (Christian & Marjorie Ellis Thompson).
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The New Brand Spirit
by Conrad, C.; Thompson, M.E.
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Gower, Farnham, 2013. Hardcover. Almost as new. ISBN 9780566092442.
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The New Brand Spirit
by Marjorie Thompson Christian Conrad
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
by Conrad, Christian
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
by Christian Conrad
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Hardback. New. The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain.
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
by Conrad, Christian/ Thompson, Marjorie Ellis
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Gower Pub Co, 2013. Hardcover. New. new edition edition. 350 pages. 9.88x6.77x1.10 inches.
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
by Christian Conrad and Marjorie Ellis Thompson
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
by Christian Conrad and Marjorie Ellis Thompson
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780566092442 / 0566092441
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Gower Publishing Limited, 2013. Hardcover. New.
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