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Essentials of Marketing Research [With CDROM]
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Essentials of Marketing Research [With CDROM] Hardcover - 2001

by V. Kumar; David A. Aaker; George S. Day


From the publisher

Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

Details

  • Title Essentials of Marketing Research [With CDROM]
  • Author V. Kumar; David A. Aaker; George S. Day
  • Binding Hardcover
  • Edition [ Edition: secon
  • Pages 576
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Hoboken, NJ
  • Date November 16, 2001
  • ISBN 9780471412359 / 047141235X
  • Weight 2.92 lbs (1.32 kg)
  • Dimensions 10.5 x 8.45 x 1.5 in (26.67 x 21.46 x 3.81 cm)
  • Library of Congress subjects Marketing research
  • Library of Congress Catalog Number 2001026850
  • Dewey Decimal Code 658.83
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Essentials of Marketing Research

Essentials of Marketing Research

by Day, George S.

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Essentials of Marketing Research
Stock Photo: Cover May Be Different

Essentials of Marketing Research

by V. Kumar, David A. Aaker, George S. Day

  • Used
  • Hardcover
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Used - Good Condition
Edition
[ Edition: second ]
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Hardcover
ISBN 10 / ISBN 13
9780471412359 / 047141235X
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Essentials of Marketing Research
Stock Photo: Cover May Be Different

Essentials of Marketing Research

by V. Kumar, David A. Aaker, George S. Day

  • Used
  • Hardcover
Condition
Used - Good Condition
Edition
[ Edition: second ]
Binding
Hardcover
ISBN 10 / ISBN 13
9780471412359 / 047141235X
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[ Edition: second ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Wiley Pub Date: 11/16/2001 Binding: Hardcover Pages: 553
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Essentials of Marketing Research
Stock Photo: Cover May Be Different

Essentials of Marketing Research

by V. Kumar, David A. Aaker, George S. Day

  • Used
  • Hardcover
Condition
Used - Good Condition
Edition
[ Edition: second ]
Binding
Hardcover
ISBN 10 / ISBN 13
9780471412359 / 047141235x
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[ Edition: second ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Wiley Pub Date: 11/16/2001 Binding: Hardcover Pages: 553
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Essentials of Marketing Research
Stock Photo: Cover May Be Different

Essentials of Marketing Research

by V. Kumar, David A. Aaker, George S. Day

  • Used
  • Hardcover
Condition
Used - Good Condition
Edition
[ Edition: second ]
Binding
Hardcover
ISBN 10 / ISBN 13
9780471412359 / 047141235x
Quantity Available
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Blacksburg, Virginia, United States
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[ Edition: second ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Wiley Pub Date: 11/16/2001 Binding: Hardcover Pages: 553
Item Price
£3.02
£3.44 shipping to USA
Essentials of Marketing Research
Stock Photo: Cover May Be Different

Essentials of Marketing Research

by V. Kumar, David A. Aaker, George S. Day

  • Used
  • Hardcover
Condition
Used - Good Condition
Edition
[ Edition: second ]
Binding
Hardcover
ISBN 10 / ISBN 13
9780471412359 / 047141235X
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Essentials of Marketing Research
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Essentials of Marketing Research

by V. Kumar, David A. Aaker, George S. Day

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Essentials of Marketing Research
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Essentials of Marketing Research

by Day, George S., Kumar, V., Aaker, David A

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Essentials of Marketing Research, 2nd Edition
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Essentials of Marketing Research, 2nd Edition

by V. Kumar; David A. Aaker; George S. Day

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