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Developing Business Strategies
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Developing Business Strategies Hardcover - 1998

by David A. Aaker


Details

  • Title Developing Business Strategies
  • Author David A. Aaker
  • Binding Hardcover
  • Edition Fifth Edition
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date 1998-08
  • ISBN 9780471183648 / 0471183644
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.33 x 6.34 x 0.94 in (23.70 x 16.10 x 2.39 cm)
  • Library of Congress subjects Strategic planning, Marketing - Management
  • Library of Congress Catalog Number 98010049
  • Dewey Decimal Code 658.401

About the author

DAVID A. AAKER is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Europe, and South America.
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Developing Business Strategies

Developing Business Strategies

by Aaker, David A.

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Developing Business Strategies
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Developing Business Strategies

by Aaker, David A

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Developing Business Strategies
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Developing Business Strategies

by Aaker, David A.

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780471183648 / 0471183644
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Developing Business Strategies
Stock Photo: Cover May Be Different

Developing Business Strategies

by Aaker, David A.

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471183648 / 0471183644
Quantity Available
1
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