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Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet
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Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales Paperback - 1997 - 1st Edition

by Jay Conrad Levinson; Mark S. Smith; Orvel Ray Wilson


From the publisher

"Follow the wisdom contained in this powerful volume and yourtreasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade ShowSelling is the definitive book on how to sell more, faster andeasier at trade shows. It is loaded with practical, provenprinciples, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend."-- Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is pure platinum for anyone who hasto or wants to effectively work the trade show floor. It's loadedwith practical, down-to-earth ideas worth thousands of dollars toanyone who reads and implements its great advice." -- Dr. TonyAlessandra, author The Platinum Rule. "More about trade shows and sales techniques than I ever knewexisted. The authors actually turn exhibiting into a profitcenter!" -- Alan Weiss, PhD, author Million Dollar Consulting

From the rear cover

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." -- Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." -- Dr. Tony Alessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" -- Alan Weiss, PhD, author Million Dollar Consulting

Details

  • Title Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
  • Author Jay Conrad Levinson; Mark S. Smith; Orvel Ray Wilson
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A
  • Date 1997-04-15
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • ISBN 9780471165682 / 0471165689
  • Weight 0.96 lbs (0.44 kg)
  • Dimensions 9.02 x 6.02 x 0.82 in (22.91 x 15.29 x 2.08 cm)
  • Library of Congress subjects Sales promotion, Trade shows
  • Library of Congress Catalog Number 96025074
  • Dewey Decimal Code 658.82

About the author

Jay Conrad Levison is the author of the best-selling Guerrilla Marketing Series.

Mark S. A. Smith, an internationally acclaimedspeaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association.

Orvel Ray Wilson is an internationally acclaimed author and speakeron sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international trainingand consulting firm serving clients worldwide.

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