3g Marketing: Communities and Strategic Partnerships Hardcover - 2004 - 1st Edition
by Timo Kasper; Sara Melkko
From the rear cover
Next generation wireless is not about technology, it is all about marketing....
What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.
In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability.
3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.
Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Details
- Title 3g Marketing: Communities and Strategic Partnerships
- Author Timo Kasper; Sara Melkko
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher Wiley
- Date August 27, 2004
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Maps
- ISBN 9780470851005 / 0470851007
- Weight 1.41 lbs (0.64 kg)
- Dimensions 9.4 x 6.44 x 0.97 in (23.88 x 16.36 x 2.46 cm)
- Library of Congress subjects Cellular telephone services industry, Cellular telephone equipment industry
- Library of Congress Catalog Number 2004011077
- Dewey Decimal Code 658.84
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3G Marketing: Communities and Strategic Partnerships
by Timo Kasper, Tomi T. Ahonen et Sara Melkko
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3G Marketing
by Sara Melkko Timo Kasper Tomi T. Ahonen
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