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Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover - 2009

by Wheeler, Alina


From the publisher

From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

Details

  • Title Designing Brand Identity: An Essential Guide for the Whole Branding Team
  • Author Wheeler, Alina
  • Binding Hardcover
  • Edition [ Edition: third
  • Pages 310
  • Language ENG
  • Publisher Wiley, Hoboken, NJ
  • Date 2009-08
  • ISBN 9780470401422

About the author

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences.
Wheeler is passionate about her subject, and speaks to groups large and small around the world, from Beijing to Bucharest.
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Designing Brand Identity : An Essential Guide for the Whole Branding Team
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Designing Brand Identity : An Essential Guide for the Whole Branding Team

by Wheeler, Alina

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Designing Brand Identity : An Essential Guide for the Whole Branding Team
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Designing Brand Identity : An Essential Guide for the Whole Branding Team

by Wheeler, Alina

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Designing Brand Identity : An Essential Guide for the Whole Branding Team

by Wheeler, Alina

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Designing Brand Identity : An Essential Guide for the Whole Branding Team
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Designing Brand Identity : An Essential Guide for the Whole Branding Team

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Designing Brand Identity : An Essential Guide for the Whole Branding Team
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Designing Brand Identity: An Essential Guide for the Whole Branding Team

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