Skip to content

Advertising by Design: Generating and Designing Creative Ideas Across Media
Stock Photo: Cover May Be Different

Advertising by Design: Generating and Designing Creative Ideas Across Media Paperback - 2010 - 2nd Edition

by Robin Landa

From the publisher

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design.

The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.

Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.

"While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans."
-- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston

"This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising."
-- Alan Rado, IADT/Harrington College of Design

"The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz."
-- Drew Neisser, CEO, Renegade

"So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work."
-- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Details

  • Title Advertising by Design: Generating and Designing Creative Ideas Across Media
  • Author Robin Landa
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2010-10
  • Illustrated Yes
  • ISBN 9780470362686 / 0470362685
  • Weight 2.01 lbs (0.91 kg)
  • Dimensions 10.94 x 8.6 x 0.61 in (27.79 x 21.84 x 1.55 cm)
  • Library of Congress subjects Advertising, Creative ability in business
  • Library of Congress Catalog Number 2010004726
  • Dewey Decimal Code 659.1

About the author

ROBIN LANDA is a Distinguished Professor in the Department of Design at Kean University of New Jersey as well as a Designer, Branding Consultant, and Creative Strategist with her own firm, www.RobinLanda.com. She is the author of twelve books in addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity.
Back to Top↑

More Copies for Sale

Show all copies
Advertising by Design: Generating and Designing Creative Ideas Across Media
Stock Photo: Cover May Be Different

Advertising by Design: Generating and Designing Creative Ideas Across Media

by Landa, Robin

  • Used
Condition
UsedVeryGood The cover is clean but does show some wear.
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
1
Seller
Goodwill of the San Francisco Bay
South San Francisco, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£2.40
£4.04 shipping to USA

Show Details

Description:
UsedVeryGood The cover is clean but does show some wear. .
Item Price
£2.40
£4.04 shipping to USA
Advertising by Design: Generating and Designing Creative Ideas Across Media
Stock Photo: Cover May Be Different

Advertising by Design: Generating and Designing Creative Ideas Across Media

by Landa, Robin

  • Used
Condition
UsedAcceptable
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
1
Seller
Books4Cause Inc.
Skokie, Illinois, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£4.33
£3.23 shipping to USA

Show Details

Description:
UsedAcceptable. Pages are clean! The cover has visible markings and wear. Some corner dings. The front hinge is split the webbing is showing but all pages are intact Fast Shipping - Each order powers our free bookstore in Chicago and sending books to Africa!
Item Price
£4.33
£3.23 shipping to USA
Advertising by Design : Generating and Designing Creative Ideas Across Media

Advertising by Design : Generating and Designing Creative Ideas Across Media

by Robin Landa

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
1
Seller
ThriftBooks
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£5.62
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John, 2010. Paperback. Very Good. Disclaimer:May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£5.62
FREE shipping to USA
Advertising by Design : Generating and Designing Creative Ideas Across Media

Advertising by Design : Generating and Designing Creative Ideas Across Media

by Robin Landa

  • Used
  • Acceptable
  • Paperback
Condition
Used - Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
3
Seller
ThriftBooks
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£5.62
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John, 2010. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£5.62
FREE shipping to USA
Advertising by Design : Generating and Designing Creative Ideas Across Media

Advertising by Design : Generating and Designing Creative Ideas Across Media

by Robin Landa

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
4
Seller
ThriftBooks
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£5.62
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John, 2010. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£5.62
FREE shipping to USA
Advertising by Design : Generating and Designing Creative Ideas Across Media
Stock Photo: Cover May Be Different

Advertising by Design : Generating and Designing Creative Ideas Across Media

by Landa, Robin

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
1
Seller
Better World Books Ltd
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£5.97
£8.10 shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
£5.97
£8.10 shipping to USA
Advertising by Design: Generating and Designing Creative Ideas Across Media
Stock Photo: Cover May Be Different

Advertising by Design: Generating and Designing Creative Ideas Across Media

by Robin Landa

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
1
Seller
Ergodebooks
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£7.30
FREE shipping to USA

Show Details

Description:
Wiley, 2010-10-12. Paperback. Good.
Item Price
£7.30
FREE shipping to USA
Advertising by Design : Generating and Designing Creative Ideas Across Media
Stock Photo: Cover May Be Different

Advertising by Design : Generating and Designing Creative Ideas Across Media

by Landa, Robin

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
2
Seller
Better World Books
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£7.57
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
£7.57
FREE shipping to USA
Advertising by Design : Generating and Designing Creative Ideas Across Media
Stock Photo: Cover May Be Different

Advertising by Design : Generating and Designing Creative Ideas Across Media

by Landa, Robin

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
1
Seller
Better World Books Ltd
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£7.80
£8.10 shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
£7.80
£8.10 shipping to USA
Advertising by Design: Generating and Designing Creative Ideas Across Media (Second Edition)
Stock Photo: Cover May Be Different

Advertising by Design: Generating and Designing Creative Ideas Across Media (Second Edition)

by Robin Landa

  • Used
  • Paperback
Condition
Used Good
Binding
Paperback
ISBN 10 / ISBN 13
9780470362686 / 0470362685
Quantity Available
1
Seller
Firefly Bookstore LLC
Kutztown, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£8.09
£4.45 shipping to USA

Show Details

Description:
Wiley, October 2010. Trade Paperback . Used Good. Light wear to cover, slightly bumped corners, pages clean and unmarked. We carry new and used books in our storefront. We want you to be satisfied with your purchase. Please contact us if you have questions regarding this item.
Item Price
£8.09
£4.45 shipping to USA
Show all copies
Back to Top↑

Hang on… we’re fetching the requested page.