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Paperback. Very Good.
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International Marketing Strategy: Analysis, Development, and Implementation Paperback - 1994
by Chris Phillips
Details
- Title International Marketing Strategy: Analysis, Development, and Implementation
- Author Chris Phillips
- Binding Paperback
- Edition First Edition, F
- Pages 508
- Volumes 1
- Language ENG
- Publisher Routledge, London, UK
- Date 1994
- Illustrated Yes
- ISBN 9780415089852 / 0415089859
- Library of Congress subjects Export marketing - Management, Export marketing - Management - Case studies
- Library of Congress Catalog Number 94020949
- Dewey Decimal Code 658.848
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International Marketing Strategy: Analysis, Development and Implementation
by Lowe, Robin
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GORING BY SEA, West Sussex, United Kingdom
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International Marketing Strategy: Analysis, Development and Implementation
by Lowe, Robin
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GORING BY SEA, West Sussex, United Kingdom
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International Marketing Strategy
by Phillips, Chris; Doole, Isobel; Lowe, Robin
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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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International Marketing Strategy : Analysis, Development and Implementation
by Phillips, Chris, Doole, Isabel, Lowe, Robin
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Cengage Learning. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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International Marketing Strategy : Analysis, Development and Implementation
by Phillips, Chris, Doole, Isabel, Lowe, Robin
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INTERNATIONAL MARKETING STRATEGY : Analysis, Development and Implementation
by Phillips, Chris; Doole, Isobel; Lowe, Robin
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- first
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Berkeley, California, United States
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London, UK: Routledge, 1994. First Edition, First Thus . Paperback. Near Fine/None as Issued. Text/BRAND NEW & Bright. Illustrated soft cover/NF. Textbook. International marketing of both goods and services. Assessment of marketing environment(s) and strategic options, followed by guidance of tactical implementament. Text in 12 chapters, 3 parts. The chapters are: 1, Introduction to International Marketing; 2, The Int'l Trading Environment; 3, Market Considerations in the Int'l Environment; 4, Int'l Marketing Research & Opportunity Analysis; 5, Int'l Marketing Planning & Organisation; 6, Int'l Marketing Strategies; 7, Market Entry Strategies; 8, Int'l Product Management; 9, The Management of Int'l Marketing Communications; 10, The Management of Int;l Distribution & Logistics; 11, Pricing for Int'l Markets; and, 12, Implications for Int'l Marketing Strategies.
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International Marketing Strategy: Analysis, Development, and Implementation
by Chris Phillips
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HOUSTON, Texas, United States
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Routledge, 1994-01. Paperback. Good.
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