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Persuasion in Your Life
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Persuasion in Your Life Paperback - 2021

by Shawn T. Wahl; Eric Morris


From the publisher

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media.

This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

The companion website includes an instructor's manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

Details

  • Title Persuasion in Your Life
  • Author Shawn T. Wahl; Eric Morris
  • Binding Paperback
  • Pages 346
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2021-09-28
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780367486303 / 036748630X
  • Weight 1.37 lbs (0.62 kg)
  • Dimensions 10 x 7 x 0.74 in (25.40 x 17.78 x 1.88 cm)
  • Themes
    • Topical: Health & Fitness
  • Library of Congress subjects Persuasion (Rhetoric), Persuasion (Rhetoric) - Social aspects
  • Library of Congress Catalog Number 2021014233
  • Dewey Decimal Code 303.342

About the author

Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries.

Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU's Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), and previously he served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the National Debate Tournament (NDT). He was the 2008 NDT Coach of the Year.

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Persuasion in Your Life

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