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Multimodal Discourse: The Modes and Media of Contemporary Communication
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Multimodal Discourse: The Modes and Media of Contemporary Communication Paperback - 2001

by Gunther Kress; Theo Van Leeuwen


From the publisher

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

Details

  • Title Multimodal Discourse: The Modes and Media of Contemporary Communication
  • Author Gunther Kress; Theo Van Leeuwen
  • Binding Paperback
  • Edition Paperback
  • Pages 152
  • Volumes 1
  • Language ENG
  • Publisher Hodder Education Publishers, London
  • Date 2001-06-29
  • ISBN 9780340608777 / 0340608773
  • Weight 0.53 lbs (0.24 kg)
  • Dimensions 9.22 x 6.1 x 0.49 in (23.42 x 15.49 x 1.24 cm)
  • Library of Congress subjects Semiotics, Communication - Methodology
  • Library of Congress Catalog Number 2001277686
  • Dewey Decimal Code 302.201

About the author

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia

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Multimodal Discourse
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Multimodal Discourse: The modes and media of contemporary communication

by Kress, Gunther; van Leeuwen, Theo

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Multimodal Discourse : The Modes and Media of Contemporary Communication
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Multimodal Discourse : The Modes and Media of Contemporary Communication

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Multimodal Discourse: The Modes and Media of Contemporary Communication

Multimodal Discourse: The Modes and Media of Contemporary Communication

by Gunther Kress & Theo Van Leeuwen

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Multimodal Discourse
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Multimodal Discourse: The Modes and Media of Contemporary Communication

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Multimodal Discourse (Hodder Arnold Publication)
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