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Media Promotion & Marketing for Broadcasting, Cable & the Internet
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Media Promotion & Marketing for Broadcasting, Cable & the Internet Paperback - 2006 - 5th Edition

by Susan Tyler Eastman (Editor); Douglas a. Ferguson (Editor); Robert Klein (Editor)


From the publisher

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Details

  • Title Media Promotion & Marketing for Broadcasting, Cable & the Internet
  • Author Susan Tyler Eastman (Editor); Douglas a. Ferguson (Editor); Robert Klein (Editor)
  • Binding Paperback
  • Edition number 5th
  • Edition 5
  • Pages 350
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Amsterdam
  • Date 2006-01-23
  • ISBN 9780240807621 / 0240807626
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9 x 6 x 0.9 in (22.86 x 15.24 x 2.29 cm)
  • Library of Congress subjects Television broadcasting - Marketing, Radio broadcasting - Marketing
  • Library of Congress Catalog Number 2005027692
  • Dewey Decimal Code 398.208

About the author

Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein
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