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The Idea Writers: Copywriting in a New Media and Marketing Era
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The Idea Writers: Copywriting in a New Media and Marketing Era Paperback - 2010

by T. Iezzi; N. N/A


From the publisher

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Details

  • Title The Idea Writers: Copywriting in a New Media and Marketing Era
  • Author T. Iezzi; N. N/A
  • Binding Paperback
  • Edition [ Edition: First
  • Pages 213
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2010-12-14
  • ISBN 9780230613881 / 0230613888
  • Weight 0.57 lbs (0.26 kg)
  • Dimensions 9.22 x 6.08 x 0.59 in (23.42 x 15.44 x 1.50 cm)
  • Library of Congress subjects Marketing, Advertising copy
  • Library of Congress Catalog Number 2010035428
  • Dewey Decimal Code 659.144

Media reviews

Citations

  • Choice, 06/01/2011, Page 0

About the author

TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.
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The Idea Writers: Copywriting in a New Media and Marketing Era
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The Idea Writers: Copywriting in a New Media and Marketing Era

by Iezzi, T.

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The Idea Writers : Copywriting in a New Media and Marketing Era

The Idea Writers : Copywriting in a New Media and Marketing Era

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The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers: Copywriting in a New Media and Marketing Era

by Iezzi, T.; N/A, N.

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The Idea Writers : Copywriting in a New Media and Marketing Era

The Idea Writers : Copywriting in a New Media and Marketing Era

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The Idea Writers : Copywriting in a New Media and Marketing Era
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The Idea Writers : Copywriting in a New Media and Marketing Era

by Iezzi, Teressa, Bloom, Jonah, Vagnoni, Anthony

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The Idea Writers : Copywriting in a New Media and Marketing Era
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The Idea Writers : Copywriting in a New Media and Marketing Era

by Iezzi, Teressa, Bloom, Jonah, Vagnoni, Anthony

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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)
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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

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The Idea Writers  Copywriting in a New Media and Marketing Era
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The Idea Writers Copywriting in a New Media and Marketing Era

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The Idea Writers: Copywriting in a New Media and Marketing Era [Paperback] Iezzi, T. and n/a, N
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by Iezzi, T.; n/a, N

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The Idea Writers: Copywriting in a New Media and Marketing Era
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The Idea Writers: Copywriting in a New Media and Marketing Era

by Iezzi, T.

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