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E-Marketing: Theory and Application
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E-Marketing: Theory and Application Paperback - 2011

by Stephen Dann; Susan Dann


From the publisher

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Details

  • Title E-Marketing: Theory and Application
  • Author Stephen Dann; Susan Dann
  • Binding Paperback
  • Edition Paperback
  • Pages 420
  • Volumes 1
  • Language ENG
  • Publisher Red Globe Press
  • Date 2011-02
  • Features Index, Table of Contents
  • ISBN 9780230203969 / 0230203965
  • Weight 2.46 lbs (1.12 kg)
  • Dimensions 9.6 x 7.4 x 1.1 in (24.38 x 18.80 x 2.79 cm)
  • Library of Congress Catalog Number 2010053339
  • Dewey Decimal Code 658.8

About the author

STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business& Economics, Canberra, Australia. He is the co-author, with Susan Dann, of four previous marketing textbooks. He was the recipient of the 2010 Pearson ANZMAC Emerging Marketing Educator prize. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute. She has written widely, including those texts co-authored with Stephen.
STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business& Economics, Canberra, Australia. He is the co-author, with Susan Dann, of four previous marketing textbooks. He was the recipient of the 2010 Pearson ANZMAC Emerging Marketing Educator prize. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute. She has written widely, including those texts co-authored with Stephen.

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