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Media Literacy and Semiotics
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Media Literacy and Semiotics Paperback - 2011

by E. Gaines


From the publisher

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Details

  • Title Media Literacy and Semiotics
  • Author E. Gaines
  • Binding Paperback
  • Pages 181
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2011-01-19
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index, Table of Contents
  • ISBN 9780230108288 / 0230108288
  • Weight 0.48 lbs (0.22 kg)
  • Dimensions 8.1 x 5.4 x 0.6 in (20.57 x 13.72 x 1.52 cm)
  • Library of Congress subjects Media literacy, Semiotics
  • Library of Congress Catalog Number 2010015499
  • Dewey Decimal Code 302.230

About the author

Elliot Gaines is Professor in the Department of Communications at Wright State University, USA.
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Media Literacy and Semiotics (Semiotics and Popular Culture)
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Media Literacy and Semiotics (Semiotics and Popular Culture)

by Gaines, E

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Media Literacy and Semiotics (Semiotics and Popular Culture)
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Media Literacy and Semiotics (Semiotics and Popular Culture)
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Media Literacy and Semiotics (Semiotics and Popular Culture)
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Media Literacy and Semiotics (Semiotics and Popular Culture)

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Media Literacy and Semiotics (Semiotics and Popular Culture)
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Media Literacy and Semiotics (Semiotics and Popular Culture)

by Gaines, E

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