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Relationship Marketing: Successful Strategies for the Age of the Customer
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Relationship Marketing: Successful Strategies for the Age of the Customer Paperback - 1993

by Regis McKenna

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.


First line

The 1990s will belong to the customer.

Details

  • Title Relationship Marketing: Successful Strategies for the Age of the Customer
  • Author Regis McKenna
  • Binding Paperback
  • Edition Reprint
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, U.S.A.
  • Date 1993-05-21
  • ISBN 9780201622409 / 0201622408
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 9.3 x 6.22 x 0.57 in (23.62 x 15.80 x 1.45 cm)
  • Reading level 1070
  • Library of Congress subjects Customer services, Relationship marketing
  • Library of Congress Catalog Number 00000000
  • Dewey Decimal Code 658.812

About the author

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.
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Relationship Marketing: Successful Strategies For The Age Of The Customer
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Relationship Marketing: Successful Strategies For The Age Of The Customer

by Regis Mckenna

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Relationship Marketing: Successful Strategies For The Age Of The Customer
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Relationship Marketing: Successful Strategies For The Age Of The Customer

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Relationship Marketing: Successful Strategies For The Age Of The Customer
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Relationship Marketing: Successful Strategies For The Age Of The Customer

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Relationship Marketing: Successful Strategies For The Age Of The Customer
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Relationship Marketing: Successful Strategies For The Age Of The Customer

by Mckenna, Regis

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ISBN 10 / ISBN 13
9780201622409 / 0201622408
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Relationship Marketing: Successful Strategies For The Age Of The Customer
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Relationship Marketing: Successful Strategies For The Age Of The Customer

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Relationship Marketing: Successful Strategies For The Age Of The Customer
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Relationship Marketing: Successful Strategies For The Age Of The Customer

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Relationship Marketing : Successful Strategies for the Age of the Customer
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Relationship Marketing : Successful Strategies for the Age of the Customer

by Mckenna, Regis

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ISBN 10 / ISBN 13
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Relationship Marketing : Successful Strategies for the Age of the Customer
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Relationship Marketing : Successful Strategies for the Age of the Customer

by Mckenna, Regis

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ISBN 10 / ISBN 13
9780201622409 / 0201622408
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Relationship Marketing : Successful Strategies for the Age of the Customer
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Relationship Marketing : Successful Strategies for the Age of the Customer

by Mckenna, Regis

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ISBN 10 / ISBN 13
9780201622409 / 0201622408
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