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The Marketing Power of Emotion Hardcover - 2002 - 1st Edition
by John O'Shaughnessy; Nicholas Jackson O'Shaughnessy
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- Title The Marketing Power of Emotion
- Author John O'Shaughnessy; Nicholas Jackson O'Shaughnessy
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, Oxford ; New York
- Date 2002-12-26
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780195150568 / 0195150562
- Weight 1.26 lbs (0.57 kg)
- Dimensions 9.68 x 6.36 x 0.95 in (24.59 x 16.15 x 2.41 cm)
- Reading level 1380
- Library of Congress subjects Consumer behavior, Decision making - Psychological aspects
- Library of Congress Catalog Number 2002070905
- Dewey Decimal Code 658.834
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Oxford University Press, Incorporated, 2002. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. An ex-library book and may have standard library stamps and/or stickers.
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The Marketing Power of Emotion
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Oxford University Press, Incorporated, 2002. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Marketing Power of Emotion
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The Marketing Power of Emotion
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Hardback. New. This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
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The Marketing Power of Emotion
by O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson
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The Marketing Power of Emotion
by O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson
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