Skip to content

Why People Buy
Stock Photo: Cover May Be Different

Why People Buy Paperback - 1989

by John O'Shaughnessy


From the rear cover

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.

Details

  • Title Why People Buy
  • Author John O'Shaughnessy
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, New York
  • Date 1989-12-21
  • Features Index
  • ISBN 9780195040876 / 0195040872
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 8.03 x 5.36 x 0.44 in (20.40 x 13.61 x 1.12 cm)
  • Library of Congress subjects Purchasing, Consumer behavior
  • Library of Congress Catalog Number 86012511
  • Dewey Decimal Code 658.834
Back to Top

More Copies for Sale

Why People Buy
Stock Photo: Cover May Be Different

Why People Buy

  • Used
Condition
UsedGood There is light highlighting or handwriting through out the book.
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
South San Francisco, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£1.98
£3.97 shipping to USA

Show Details

Description:
UsedGood There is light highlighting or handwriting through out the book. .
Item Price
£1.98
£3.97 shipping to USA
Why People Buy

Why People Buy

by O'Shaughnessy, John

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£2.51
£8.57 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
£2.51
£8.57 shipping to USA
Why People Buy
Stock Photo: Cover May Be Different

Why People Buy

by O'Shaughnessy, John

  • Used
  • Good
Condition
Used - Good
Edition
Reprint
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£3.19
FREE shipping to USA

Show Details

Description:
Oxford University Press. Reprint. Good. Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Item Price
£3.19
FREE shipping to USA
Why People Buy
Stock Photo: Cover May Be Different

Why People Buy

by O'Shaughnessy, John

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
Memphis, Tennessee, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£4.21
FREE shipping to USA

Show Details

Description:
Oxford University Press, 1989-12-21. paperback. Good. 8x0x5.
Item Price
£4.21
FREE shipping to USA
Why People Buy
Stock Photo: Cover May Be Different

Why People Buy

by O'Shaughnessy, John

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£4.51
£7.95 shipping to USA

Show Details

Description:
Oxford University Press, Incorporated. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
£4.51
£7.95 shipping to USA
Why People Buy

Why People Buy

by O'Shaughnessy, John

  • Used
  • Acceptable
  • Paperback
Condition
Used - Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£4.95
FREE shipping to USA

Show Details

Description:
Oxford University Press, USA, 1989. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£4.95
FREE shipping to USA
Why People Buy

Why People Buy

by O'Shaughnessy, John

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
2
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£4.95
FREE shipping to USA

Show Details

Description:
Oxford University Press, USA, 1989. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£4.95
FREE shipping to USA
Why People Buy
Stock Photo: Cover May Be Different

Why People Buy

by John O'Shaughnessy

  • Used
  • Paperback
Condition
Used: Good
Binding
Paperback
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£5.75
FREE shipping to USA

Show Details

Description:
Oxford University Press, USA, 1989-12-21. Paperback. Used: Good.
Item Price
£5.75
FREE shipping to USA
Why People Buy
Stock Photo: Cover May Be Different

Why People Buy

by O'Shaughnessy, John

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£10.22
FREE shipping to USA

Show Details

Description:
Oxford University Press, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
£10.22
FREE shipping to USA
Why People Buy
Stock Photo: Cover May Be Different

Why People Buy

by O'Shaughnessy, John

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780195040876 / 0195040872
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£31.24
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
£31.24
FREE shipping to USA