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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications Paperback - 2013

by Kenneth E. Clow; Donald E. Baack


From the publisher

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications "

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  • Title Integrated Advertising, Promotion, and Marketing Communications
  • Author Kenneth E. Clow; Donald E. Baack
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 466
  • Volumes 1
  • Language ENG
  • Publisher Pearson, Upper Saddle River, NJ, U.S.A.
  • Date 2013-02
  • Illustrated Yes
  • ISBN 9780133126242 / 0133126242
  • Weight 2 lbs (0.91 kg)
  • Dimensions 10.8 x 8.4 x 0.7 in (27.43 x 21.34 x 1.78 cm)
  • Library of Congress subjects Advertising, Communication in marketing
  • Library of Congress Catalog Number 2012049569
  • Dewey Decimal Code 659.1
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.; Baack, Donald E.

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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)
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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

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Integrated Advertising Promotion, and Marketing Communications by Clow
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Integrated Advertising Promotion, and Marketing Communications by Clow

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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)
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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

by Clow, Kenneth E.; Baack, Donald E

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Integrated Advertising, Promotion, and Marketing Communications ( Instructor Review Copy)
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Integrated Advertising, Promotion, and Marketing Communications ( Instructor Review Copy)

by Clow

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Prentice Hall, 2013. Sixth Edition (Instructor's Review Copy) . Softcover. New /No Dust Jacket. Brand New In Shrink Wrap! This is an INSTRUCTOR'S REVIEW COPY!!!!!! 466 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0133126242. ISBN/EAN: 9780133126242. Pictures of this item not already displayed here available upon request. Inventory No: 1561051371. . 9780133126242
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