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Managing Customers as Investments: the Strategic Value of Customers in the Long Run (Paperback) Paperback - 2005
by Gupta, Sunil; Lehmann, Donald
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- Title Managing Customers as Investments: the Strategic Value of Customers in the Long Run (Paperback)
- Author Gupta, Sunil; Lehmann, Donald
- Binding Paperback
- Edition Reprint
- Pages 224
- Language ENG
- Publisher FT Press
- Date 2005-01
- ISBN 9780132161619
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
by Gupta, Sunil
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
by Gupta, Sunil; Lehmann, Donald R
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
by Sunil Gupta; Donald Lehmann
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Pearson Prentice Hall, 2005-01-29. Paperback. Good.
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
by Sunil Gupta/ Donald Lehmann
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Wharton School Publishing, 2010. Paperback. New. 1st edition. 224 pages. 9.10x6.30x0.60 inches.
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