Skip to content

Marketing Management: A Strategic Decision-Making Approach
Stock Photo: Cover May Be Different

Marketing Management: A Strategic Decision-Making Approach Paperback - 2012 - 8th Edition

by John Mullins; Orville C. Walker


From the publisher

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

Details

  • Title Marketing Management: A Strategic Decision-Making Approach
  • Author John Mullins; Orville C. Walker
  • Binding Paperback
  • Edition number 8th
  • Edition 8
  • Pages 576
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies
  • Date 2012-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents, Textbook
  • ISBN 9780078028793 / 0078028795
  • Weight 2.2 lbs (1.00 kg)
  • Dimensions 9.8 x 7.9 x 0.9 in (24.89 x 20.07 x 2.29 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2011049516
  • Dewey Decimal Code 658.8
Back to Top

More Copies for Sale

Marketing Management: A Strategic Decision-Making Approach
Stock Photo: Cover May Be Different

Marketing Management: A Strategic Decision-Making Approach

by Mullins, John, Walker, Orville

  • Used
  • Good
Condition
Used - Good
Edition
8
ISBN 10 / ISBN 13
9780078028793 / 0078028795
Quantity Available
3
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£19.04
FREE shipping to USA

Show Details

Description:
McGraw Hill. 8. Good. Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Item Price
£19.04
FREE shipping to USA
Customers who searched for ISBN 9780078028793 might also be interested in this item:
International Edition
Intl. Ed.

Marketing Management A Strategic Decision Making Approach, 8th ed.

by Mullins J.W.

  • New
  • Paperback
Note
International Edition
Condition
New
Binding
Paperback
Quantity Available
2
Seller
Fort Worth, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£26.72
£10.29 shipping to USA

Show Details

Description:
Mcgraw Hill. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
Item Price
£26.72
£10.29 shipping to USA
Customers who searched for ISBN 9780078028793 might also be interested in this item:
International Edition
Intl. Ed.

Marketing Management 8/e

by Mullins

  • New
  • Paperback
Note
International Edition
Condition
New
Binding
Paperback
Quantity Available
1
Seller
New Delhi, India
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£32.60
£3.96 shipping to USA

Show Details

Description:
New/New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
Item Price
£32.60
£3.96 shipping to USA
Marketing Management: a Strategic Decision-Making Approach
Stock Photo: Cover May Be Different

Marketing Management: a Strategic Decision-Making Approach

by Walker, Orville C.; Mullins,John

  • Used
  • Good
Condition
Used - Good
ISBN 10 / ISBN 13
9780078028793 / 0078028795
Quantity Available
1
Seller
Murray, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£36.49
FREE shipping to USA

Show Details

Description:
Good. Exact ISBN match. Immediate shipping. No funny business. Pics available upon request.
Item Price
£36.49
FREE shipping to USA
Customers who searched for ISBN 9780078028793 might also be interested in this item:
International Edition
Intl. Ed.

Marketing Management: A Strategic Decision-Making Approach (8th International Edition)

by Mullins, John; Walker, Orville

  • New
  • Paperback
Note
International Edition
Condition
New
Binding
Paperback
Quantity Available
2
Seller
Glendale, Arizona, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£37.21
£9.50 shipping to USA

Show Details

Description:
Brand New International Soft Cover Edition written in English but without any Access Code or Card. Different ISBN and Cover Image with US Edition. High Quality Printed on Glossy Paper. Contents and Chapters most similar with US Edition. Occasionally, international textbooks will different exercises at the end of chapters. We do not ship to POBOX, APO,FPO address, 3-5 working days delivery with Tracking number by Fedex or DHL. Some book may show some sales disclaimer word such as "Not for Sale or Restrict in USA or Canada"
Item Price
£37.21
£9.50 shipping to USA
Customers who searched for ISBN 9780078028793 might also be interested in this item:
International Edition
Intl. Ed.

Marketing Management: A Strategic Decision-Making Approach

by Mullins, John; Walker, Orville

  • New
  • Paperback
Note
International Edition
Condition
New
Edition
8th
Binding
Paperback
Quantity Available
2
Seller
New york, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£39.59
£8.71 shipping to USA

Show Details

Description:
book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases or chapters compare to US edition
Item Price
£39.59
£8.71 shipping to USA
Marketing Management: A Strategic Decision-Making Approach
Stock Photo: Cover May Be Different

Marketing Management: A Strategic Decision-Making Approach: Very Good+

by John; Walker, Orville Mullins

  • Used
  • Paperback
Condition
Used - Very Good+
Binding
Paperback
ISBN 10 / ISBN 13
9780078028793 / 0078028795
Quantity Available
6
Seller
Hanover Park, Illinois, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£41.97
£3.56 shipping to USA

Show Details

Description:
Great condition, cover has minimal shelf wear. No writing or highlights observed. Shrink-wrapped for maximum protection during shipping.
Item Price
£41.97
£3.56 shipping to USA
Marketing Management: A Strategic Decision-Making Approach
Stock Photo: Cover May Be Different

Marketing Management: A Strategic Decision-Making Approach

by Mullins, John,Walker, Orville

  • Used
  • Acceptable
  • Paperback
Condition
Used - Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780078028793 / 0078028795
Quantity Available
1
Seller
Springdale, Arkansas, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£44.18
£3.13 shipping to USA

Show Details

Description:
McGraw Hill, 1/31/2012 12:00:01 A. paperback. Acceptable. 0.7000 in x 9.9000 in x 7.9000 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.
Item Price
£44.18
£3.13 shipping to USA
Marketing Management: A Strategic Decision-Making Approach
Stock Photo: Cover May Be Different

Marketing Management: A Strategic Decision-Making Approach

by Mullins, John; Walker, Orville

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780078028793 / 0078028795
Quantity Available
2
Seller
Franklin Lakes, New Jersey, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£64.08
£3.09 shipping to USA

Show Details

Description:
McGraw-Hill Education, 2012-01-31. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
Item Price
£64.08
£3.09 shipping to USA
Marketing Management: A Strategic Decision-Making Approach
Stock Photo: Cover May Be Different

Marketing Management: A Strategic Decision-Making Approach

by Mullins, John

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780078028793 / 0078028795
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£64.79
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
£64.79
FREE shipping to USA