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Marketing Management
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Marketing Management Unknown - 2012

by Peter, J. Paul, And Donnelly, James H., Jr


From the publisher

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Details

  • Title Marketing Management
  • Author Peter, J. Paul, And Donnelly, James H., Jr
  • Binding unknown
  • Edition 11th
  • Pages 816
  • Language ENG
  • Publisher McGraw-Hill Education, U.S.A.
  • Date 2012-10
  • ISBN 9780077861056
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Marketing Management: Knowledge and Skills, 11th Edition
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Marketing Management: Knowledge and Skills, 11th Edition

by J. Paul Peter

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Marketing Management: Knowledge and Skills, 11th Edition
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Marketing Management: Knowledge and Skills, 11th Edition

by J. Paul Peter, James H. Donnelly, Jr.

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Marketing Management

Marketing Management

by J. Paul Peter; Donnelly, James H., Jr.

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McGraw-Hill Education, 2012. Hardcover. Good. Disclaimer:Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Management

Marketing Management

by J. Paul Peter; Donnelly, James H., Jr.

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McGraw-Hill Education, 2012. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Management

Marketing Management

by Donnelly, James H., Jr.; J. Paul Peter

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Marketing Management
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Marketing Management

by Peter, J. Paul, Donnelly, James H., Jr

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Marketing Management
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Marketing Management

by Peter, J. Paul, Donnelly, James H., Jr

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Marketing Management: Knowledge and Skills, 11th Edition
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Marketing Management: Knowledge and Skills, 11th Edition

by J. Paul Peter

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Marketing Management: Knowledge and Skills, 11th Edition
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Marketing Management: Knowledge and Skills, 11th Edition

by J. Paul Peter

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ISBN 10 / ISBN 13
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Marketing Management: Knowledge and Skills, 11th Edition
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Marketing Management: Knowledge and Skills, 11th Edition

by J. Paul Peter; James H. Donnelly, Jr.

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Edition
11th
ISBN 10 / ISBN 13
9780077861056 / 0077861051
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