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Basic Marketing: A Marketing Strategy Planning Approach
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Basic Marketing: A Marketing Strategy Planning Approach Hardcover - 2011

by William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy


From the publisher

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Details

  • Title Basic Marketing: A Marketing Strategy Planning Approach
  • Author William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy
  • Binding Hardcover
  • Edition [ Edition: Eight
  • Pages 746
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, New York
  • Date 2011
  • Illustrated Yes
  • ISBN 9780073529950 / 0073529958
  • Weight 4.18 lbs (1.90 kg)
  • Dimensions 11 x 8.7 x 1.1 in (27.94 x 22.10 x 2.79 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2010032240
  • Dewey Decimal Code 658.8
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Basic Marketing
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Basic Marketing

by McCarthy, E. Jerome, Perreault, William, Cannon, Joseph P

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Basic Marketing

Basic Marketing

by E. Jerome McCarthy; Joseph P. Cannon; William Perreault

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Basic Marketing

Basic Marketing

by E. Jerome McCarthy; Joseph P. Cannon; William Perreault

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Basic Marketing: A Marketing Strategy Planning Approach
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Basic Marketing: A Marketing Strategy Planning Approach

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Basic Marketing: A Marketing Strategy Planning Approach
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Basic Marketing: A Marketing Strategy Planning Approach

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Basic Marketing: A Marketing Strategy Planning Approach
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Basic Marketing: A Marketing Strategy Planning Approach

by William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy

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Basic Marketing: A Marketing Strategy Planning Approach
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Basic Marketing: A Marketing Strategy Planning Approach

by William D. Perreault, Jr

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Basic Marketing: A Marketing Strategy Planning Approach
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Basic Marketing: A Marketing Strategy Planning Approach

by William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy

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Basic Marketing: A Marketing Strategy Planning Approach
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Basic Marketing: A Marketing Strategy Planning Approach

by William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy

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