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The Discipline of Market Leaders
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The Discipline of Market Leaders Paperback - 1997

by Michael Treacy; Fred Wiersema

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.


From the publisher

The classic bestseller outlining tactics for any business striving to achieve market dominance
What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines" the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.
Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Details

  • Title The Discipline of Market Leaders
  • Author Michael Treacy; Fred Wiersema
  • Binding Paperback
  • Edition Expanded
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Basic Books (AZ), Reading, Massachusetts, U.S.A.
  • Date 1997-01
  • Illustrated Yes
  • ISBN 9780201407198 / 0201407191
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 8.2 x 5.3 x 0.7 in (20.83 x 13.46 x 1.78 cm)
  • Reading level 1170
  • Library of Congress subjects Competition, Customer services
  • Library of Congress Catalog Number 98100603
  • Dewey Decimal Code 658.8

About the author

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto. Fred Wiersema is a business strategist and the author of The New Market Leaders: Who's Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy, Fred Wiersema

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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by Treacy, Michael; Wiersema, Fred

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Treacy, Michael; Wiersema, Fred

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Treacy, Michael; Wiersema, Fred

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Treacy, Michael

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