Paco Underhill

Paco Underhill is the author of books such as Why We Buy.

Books by Paco Underhill

Why We Buy

Why We Buy

The Call Of the Mall

The Call Of the Mall

What Women Want

What Women Want

How We Eat

How We Eat

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Por Que Compramos

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Why We Buy the Science Of Shopping

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Why We Buy the Science Of Shopping--Updated and Revised For the Internet, the Global Consumer, and Beyond