The Little Blue Book Of Advertising
by Lance, Steve; Woll, Jeff
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
#3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale”Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
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The Little Blue Book Of Advertising: 52 Small Ideas That Can Make A Big Difference
by Lance, Steve; Woll, Jeff
- Condition
- Used - Near Fine
- Jacket Condition
- Near Fine
- Edition
- First Edition 1st Printing
- Published
- 2006
- Binding
- Hardcover
- ISBN
- 9781591841241
- Quantity Available
- 1
- Seller
-
Woodlawn, Illinois, USA
- Item Price
-
£7.97
Show Details
Description:
New York, New York, U.S.A.: Portfolio, 2006. First Edition 1st Printing. Hardcover. Near Fine/Near Fine. 12mo - over 6¾" - 7¾" tall. First Edition (Number Line With The One Present). The Book Has Minor Edge Wear And A Rem. Mk. On The Lower Page Edges. The Unclipped Jacket Has Minor Wear.
Item Price
£7.97
The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference
by Jeff Woll; Steve Lance
- Condition
- Like New
- Published
- 2006
- Binding
- Hardcover
- ISBN
- 9781591841241
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
£4.78
Show Details
Description:
Penguin Publishing Group, 2006. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
£4.78
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
by Lance, Steve, Woll, Jeff
- Condition
- Used - Very Good
- ISBN
- 9781591841241
- Quantity Available
- 1
- Seller
-
Frederick, Maryland, USA
- Item Price
-
£3.83
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Description:
Portfolio. Used - Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp. Item Price
£3.83
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
by Lance, Steve; Woll, Jeff
- Condition
- Used - Good
- Published
- 2006-07-06
- Binding
- Hardcover
- ISBN
- 9781591841241
- Quantity Available
- 1
- Seller
-
Memphis, Tennessee, USA
- Item Price
-
£4.40
Show Details
Description:
Portfolio, 2006-07-06. hardcover. Good. 5x1x7. Item Price
£4.40
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
by Lance, Steve; Woll, Jeff
- Condition
- New
- Published
- 2006-07-06
- Binding
- Hardcover
- ISBN
- 9781591841241
- Quantity Available
- 1
- Seller
-
San Diego, California, USA
- Item Price
-
£81.18
Show Details
Description:
Portfolio, 2006-07-06. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Item Price
£81.18
