Skip to content

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

Stock Photo: Cover May Be Different
Click for full-size.

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

by Lance, Steve; Woll, Jeff

  • New
  • Hardcover
Condition
New
ISBN 10
1591841240
ISBN 13
9781591841241
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
San Diego, California, United States
Item Price
£81.18
Or just £73.06 with a
Bibliophiles Club Membership
£4.35 Shipping to USA
Standard delivery: 2 to 21 days

More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Portfolio, 2006-07-06. Hardcover. New. New. In shrink wrap. Looks like an interesting title!

Synopsis

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
GridFreed LLC US (US)
Bookseller's Inventory #
Q-1591841240
Title
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
Author
Lance, Steve; Woll, Jeff
Format/Binding
Hardcover
Book Condition
New
Quantity Available
1
ISBN 10
1591841240
ISBN 13
9781591841241
Publisher
Portfolio
Place of Publication
New York, New York, U.s.a.
Date Published
2006-07-06

Terms of Sale

GridFreed LLC

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

GridFreed LLC

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
San Diego, California

About GridFreed LLC

We sell primarily non-fiction, many new books, some collectible first editions and signed books. We operate 100% online and have been in business since 2005.

Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
tracking-