Services Marketing

ISBN: 9781285429786 Cengage Learning, 01 January 2016 Hardcover, 480 pages Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market… Read more about this item

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McGraw-Hill Education. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

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Financial Times/ Prentice Hall, 1996. Paperback. Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Edition 1996. Ammareal gives back up to 15% of this book's net price to charity organizations.

Atomic Dog Publishing. Paperback. Good.

Atomic Dog Publishing. Paperback. Used:Good.

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Oxford University Press OUP , pp. 604 . Papeback. New.

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SR-ECOMMERCE. New.

SR-ECOMMERCE. New.

SR-ECOMMERCE. New.