Regis McKenna

Regis McKenna is the author of books such as Relationship Marketing.

Books by Regis McKenna

Relationship Marketing

Relationship Marketing

Real Time

Real Time

No cover image available

The Regis Touch

Total Access

Total Access

No cover image available

Who's Afraid Of Big Blue

No cover image available

Who's Afraid Of Big Blue? How Companies Are Challenging Ibm and Winning

No cover image available

Who\'s Afraid Of Big Blue? How Companies Are Challenging Ibm--And Winning