Principles of Marketing
by Kotler, Philip
- Used
- Paperback
- Condition
- See description
- ISBN 10
- 1292269561
- ISBN 13
- 9781292269566
- Seller
-
Umea, Sweden
Payment Methods Accepted
About This Item
Mass Market Paperback. Publisher: Pearson Education | 2020 | Mass Market Paperback | 720 p. | This book is brand new. | Language: Engelska --- Information regarding the book: Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. | We have this book in our store house - please allow for a couple of extra days for delivery.
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Details
- Bookseller
- h:strom - Text & Kultur AB / Antikvariat & Bokhandel (SE)
- Bookseller's Inventory #
- BIB-153258239
- Title
- Principles of Marketing
- Author
- Kotler, Philip
- Format/Binding
- Mass Market Paperback
- Book Condition
- Used
- Binding
- Paperback
- ISBN 10
- 1292269561
- ISBN 13
- 9781292269566
Terms of Sale
h:strom - Text & Kultur AB / Antikvariat & Bokhandel
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
h:strom - Text & Kultur AB / Antikvariat & Bokhandel
Biblio member since 2009
Umea
About h:strom - Text & Kultur AB / Antikvariat & Bokhandel
Antiquarian bookstore with focus on fiction and the humanities. We also sell new books.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...