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Marketing theory

Marketing theory

Marketing theory

Marketing theory

by Baker, Michael J. [red.]

  • Used
  • Paperback
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ISBN 10
1473904013
ISBN 13
9781473904019
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About This Item

Trade Paperback. Publisher: Sage publications inc | | Trade Paperback | 519 p. ; ill. | This book is brand new. | Language: Engelska --- Information regarding the book: Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules. | We have this book in our store house - please allow for a couple of extra days for delivery.

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Details

Bookseller
h:strom - Text & Kultur AB / Antikvariat & Bokhandel SE (SE)
Bookseller's Inventory #
BIB-51952410
Title
Marketing theory
Author
Baker, Michael J. [red.]
Format/Binding
Trade Paperback
Book Condition
Used
Binding
Paperback
ISBN 10
1473904013
ISBN 13
9781473904019
Publisher
Sage Publications Ltd
This edition first published
2016
Keywords
Marknadsföring

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h:strom - Text & Kultur AB / Antikvariat & Bokhandel

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About the Seller

h:strom - Text & Kultur AB / Antikvariat & Bokhandel

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2009
Umea

About h:strom - Text & Kultur AB / Antikvariat & Bokhandel

Antiquarian bookstore with focus on fiction and the humanities. We also sell new books.

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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